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Now think of if you did work with an expected plumbing professional that had no experience or knowledge and he or she damaged your pipeline or flooded your home? You would be fuming if you discovered out that this person lied to you and made you believe that they were skilled. That brings me to the second reason you need outcomes before taking on clients and that's: 2.

Sure, it's possible that you'll figure it and get the client results, but it's extremely dangerous for you and them. If you don't get the outcomes, they may wreck your reputation. That's why you need to find out how to in fact get SEO outcomes.  Read This  to think of this is quote from Warren Buffet: Buffer is implying that your track record means whatever and you should consider what actions you should or shouldn't do to protect it.

It Makes Your Sales Process 10x Easier There is no greater persuasion vehicle than showing that you in fact understand what you're doing. Developing a deep portfolio of SEO results need to be a concern if you're intending on working with clients for the long-term. Now let me show you a couple of methods you can use to develop up your SEO portfolio quickly.

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Initially, it's easy to close somebody if you just state: "I'll help your rank for some lower competition keywords totally free because I'm trying to build my SEO portfolio." Then, when you get these clients some results, you can transform them into actual paying customers. The key is to select a small number of very low competitors keywords.

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If the customer has a decent website, you need to have the ability to rank for some low-competition, micro long-tail keywords quite rapidly. After you've accomplished some outcomes, I recommend pressing for referrals. You can say something like, I'll help you rank for x, y, z for complimentary if you send me some referrals.

The second technique, which takes a lot longer, is to: Develop a Niche Site and Rank for Low-Competition Keywords This resembles the example above (and it's the method I personally used). You're technically still working for totally free, but you remain in complete control and you'll be the one to profit of the success of your specific niche site.